WITH Nichole Garner,
Founder & CEO at capelli's studio & spa
Nichole Garner, founder and CEO of Capelli's Studio & Spa in Decatur, Illinois, is a visionary leader in the beauty industry. Since establishing Capelli's in 2008 as a stylist with a single service station, she has transformed her business into a sanctuary of self-care and empowerment, offering services like hair extensions, skin treatments, permanent makeup, and color corrections. Beyond her salon's success, Nichole is dedicated to fostering a supportive and growth-oriented environment for her team. She introduced the B.O.L.D. (Business. Opportunity. Leadership. Development.) program, emphasizing strong systems, clear communication, and continuous professional development. Nichole's leadership and innovative approach have not only elevated her salon but have also made her a respected figure in the broader beauty community.
In this SUITE OWNERSHIP MODEL,
YOU WILL LEARN AND BE SUPPORTED WITH
FINANCIAL LITERACY
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Smart goal setting using The 3 P’s: Past, Present, Projection
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Establishing financial targets and planning for purposeful profit
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Recognizing your time as a business asset
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Actualizing profit through accurate pricing
Client retention
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Understanding the art of guest relations from intake to rebooking
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Implementing the attract, connect, serve, and follow up with guests model
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Learning how to speak with confidence and educate rather than sell
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Integrating pre-booking for long-term loyalty
Practical MARKETING
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Creating a social media funnel to build an actual book of business, not just a following
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Using your social media as a digital portfolio
